Mookychick Online

Hello there. I’m Magda Knight. I’m the editor and captainess of Mookychick, having co-created it in 2006 with the lovely Miss Amanda. If you check our messageboard community, you’ll see that Mookychick is more than the sum of its parts. All our members actively help each other, like victorian sisters – and you won’t find a wittier, prettier, thinkier, fierier or kinder bunch anywhere.

I wanted to create an online finishing school for the alternative young miss of today. I knew there were lots of alternative girls – and women – and, hell, boys and men too – out there who didn’t want to constrict themselves with a label, but knew they were somehow part of a tribe. Any label can hold you back, even if it’s a cool one like goth, emo, geek or vixen. It’s time to transcend the labels and recognise you belong to a greater tribe – one that’s drawn to the alternative in many forms, and one that appreciates humour, intelligence, beauty and downright sexiness in all aspects of life and growing older – even if the beauty’s hard to recognise at first.

Mookychicks are feminists, of course. That goes without saying. I look forward to a day when talking about feminism is really, really boring. Boring because it’s redundant. Redundant because it’s as pointless as turning to the stranger next to you and going, “Do you like breathing? Cor, breathing’s brilliant, isn’t it?” Replace ‘breathing’ with ‘feminism’, and that’s how redundant I want the word to be.

Yes. I look forward to that day. The day when feminism is boring. Unfortunately, that day is not yet here.

I love being asked questions, so if you’d like to ask me anything, whether it’s for an interview or for general advice, just email me on I’ll be happy to reply.

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